| 摘要: |
| 文章探讨城景相依型海岛旅游目的地特性，发现其公共交通系统不仅承载本地居民的通勤需求，还承担大量外来游客的旅游交通需求。这种双重功能使得公共交通成为衡量游客对旅游目的地满意度和行为意向的关键因素。在此类地区，游客涌入通常会与当地居民形成交通竞争态势。实证分析表明，在此类型旅游地的旅游发展中高度依赖公共交通，并受到一定程度制约。通过运用多元回归分析方法，系统性剖析游客对于公共交通的多元感知维度及其具体表现，并进一步探究这些感知如何实质性影响游客对旅游目的地整体满意度及未来行为意向。基于研究结果，建议长岛未来发展应将提升旅游公共交通服务质量置于重要位置，尤其需要在提升旅游公共交通便捷性方面加大投入和努力。通过这一举措，长岛将更好地满足游客出行需求、优化他们的旅游体验，并最终提升他们对该旅游目的地的满意度和忠诚度。 |
| 关键词: 城景相依型 长岛 游客满意度 优化建议 公共交通 |
| DOI：10.20016/j.cnki.hykfygl.2025.03.002 |
| 投稿时间：2024-05-01修订日期：2025-01-21 |
| 基金项目:国家自然科学基金项目“海岛型目的地旅游者流动模式与环境约束下的旅游交通体系优化研究:以山东长岛为例”（41901171）；大学生创新创业训练计划项目“城景相依型目的地游客公共交通感知、满意度与行为研究——以山东省长岛为例”（202310451068）. |
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| A Study on Public Transport Perception, Satisfaction and Revisit Intention of Tourists in Cityscape-Dependent Destinations:A Case Study of Changdao Island in Shandong Province |
| ZHAO Jiaqi,HU Yuna |
| School of Business, Ludong University |
| Abstract: |
| In examining the characteristics of city-scenery interdependent island-type tourism destinations, taking Shandong Changdao as a case study, we found that its public transportation system not only fulfills the commuting needs of local residents, but also serves the tourism transportation needs of a large number of inbound tourists. This dual function makes public transportation a key factor in measuring tourists′ satisfaction and behavior intentions towards the tourism destination. In such areas, the influx of tourists often leads to a competitive situation in terms of transportation with local residents. Empirical analysis shows that this type of tourism destination is highly dependent on public transportation in tourism development and is subject to certain constraints. We used multiple regression analysis to systematically analyze the multi-dimensional perception dimensions and specific manifestations of public transportation by tourists, and further explored how these perceptions substantively affect tourists' overall satisfaction with the tourism destination and their future behavior intentions. Based on the research findings, we propose that Changdao should place a greater emphasis on improving the quality of tourism public transportation services in the future, especially in increasing investment and efforts to enhance the convenience of tourism public transportation. By implementing this initiative, Long Island will be better equipped to meet the travel needs of visitors, enhance their tourism experience, and ultimately increase their satisfaction and loyalty to the destination. |
| Key words: Cityscape dependent, Long Island,Tourist satisfaction, Optimization recommendations,Public transport |
