| 摘要: |
| 海岛及其周边海域自然资源丰富，具有重要的生态功能和经济价值。海岛的旅游资源可以为人们提供旅游服务，同时，其独特的地理风貌和自然景观还能满足人们对优美环境、休闲娱 乐的需求。文章运用选择实验法，结合混合 Logit 模型，测算出涠洲岛的游憩价值。研究结果表明：游客对水质、生物多样性、基础设施和拥挤程度这 4 个游憩价值属性的边际支付意愿分别为4.18 元 / 人、3.42 元 / 人、3.04 元 / 人和 2.84 元 / 人，游客对海岛游憩价值的自然属性偏好高于管理属性。游客对海岛游憩价值属性的偏好存在群体差异，女性群体改善海岛游憩价值属性水平的意愿更高，同时游客的受教育程度和收入水平与其支付意愿显著正相关。涠洲岛游憩价值各属性均达到最佳状态时，游客愿意支付的门票价格的补偿剩余为 26.96 元 / 人。问卷调查中，72.3％的游客表示愿意为涠洲岛游憩价值支付费用，可估算出游客对提高涠洲岛游憩价值的总平均意愿为 4 374.41 万元 /a。 |
| 关键词: 涠洲岛 游憩价值 选择实验法 |
| DOI：10.20016/j.cnki.hykfygl.2026.03.006 |
| 投稿时间：2025-07-04修订日期：2025-12-12 |
| 基金项目:中国工程院院地合作项目“广西现代海洋产业高质量发展战略研究”（2024-DFZD-59）；中国科协战略发展部 2024 年度第二批决策咨询专家团队项目“广西发展壮大向海经济的发展对策研究”． |
|
| Valuation of Island Recreational Value Based on Choice Experiment Method |
| HUANG Chuan,WU Erjiang,LIN Jiewen,ZHOU Zhe |
| Guangxi Academy of Oceanography;Guangxi Marine Space Resources Utilization Engineering Research Center |
| Abstract: |
| Islands and their surrounding waters are rich in natural resources，possessing significant ecological functions and economic value．Island tourism resources can provide recreational services while their unique geographical features and natural landscapes satisfy people’s demand for beautiful environments and leisure activities．This study employs a choice experiment method combined with a mixed Logit model to estimate the recreational value of Weizhou Island．The findings reveal that tourists’ marginal willingness to pay for the four recreational value attributes-water quality，biodiversity，infrastructure，and crowding level-is 4.18 yuan/person，3.42 yuan/person，3.04 yuan/person，and 2.84 yuan/person，respectively．Tourists exhibit a stronger preference for the natural attributes of island recreational value than for management attributes．Preference for island recreational value attributes varies across visitor groups：female tourists show a stronger willingness to improve the levels of recreational value attributes，tourists’ education level and income level are significantly positively correlated with their willingness to pay．When all attributes of Weizhou Island’s recreational value reach optimal levels，the compensation surplus of the ticket price tourists are willing to pay is 26.96 yuan/person．In the questionnaire survey，72.3％ of tourists indicated that they were willing to pay for the recreational value of Weizhou Island，and the total average willingness to pay for improving the recreational value of Weizhou Island is estimated to be 43.744 1 million yuan per year． |
| Key words: Weizhou Island Recreational value Choice experiment method |
